Schwarzkopf

Play it Straight Facebook App


BRIEF

Support the UK launch of got2b’s ‘Play it Straight’ hair straightening kit in social media.


INSIGHT

The product tames the wildest hair.


VISUAL SOLUTION

A circus-inspired “Tame Your Hair Monster” Facebook App that allowed customers to create and share fun profile pics by adding their faces to a range of wonderfully wild hairstyles; and to upload and share hairstyling video tips for a chance to win got2b products.