CIMA

Brand Positioning and Visual Identity


Brief

Create a brand marketing identity to reflect the tech-driven, entrepreneurial world of modern business and allow CIMA (The Chartered Institute of Management Accountants) to engage their customers in a more confident way.


INSIGHT

CIMA provides a new business “operating system” for individuals and businesses to create added value. 


VISUAL SOLUTION

CIMA. Powering Up Businesses for Success.

We photographed a set of ‘Brand Heroes’ to personify CIMA’s customer groups. We evolved CIMA’s existing pink panel graphic into a dynamic template design system to be used throughout the company’s international brand marketing. We also provided an electronic toolkit giving CIMA’s marketing teams across the globe the ability to create their own Brand Hero compositions.